About Us

After working in the beauty industry for over a decade, and realizing that the industry was lacking in innovative, premium makeup brushes, the founder Risi, decided to finally start Eloise Beauty; to provide a brand of tools and cosmetics, that would be inclusive of all skin tones.

Eloise Beauty was founded in 2017 and became a brand known for producing unique and innovative products, taking social media by storm, the brand quickly grew to be loved by so many beauty enthusiasts.

Products are exclusively designed and created by Eloise Beauty, which ultimately stands out from the crowd, with its jaw- dropping innovative designs. Our aim was to set the standards high and introduce a wide range of trend-led products that not only break away from conventional traditions, but instead challenge you to think outside the box. Our products are aesthetically pleasing, dressing table worthy and deliver impeccable results!

Our ultimate mission is to produce forward thinking, state of the art products that are 100% cruelty free, inclusive, exceptional quality, innovative and UNIQUE, that defines beauty in every single way.